I wanted to create a playful illustrated lettering, and since I love illustrating puns, I decided to give this one a try. 

I had two things in mind when sketching this lettering: one of these words would have a cheesy shape/texture to match the pizza, and the pizza needed to have something fun about it. 
I used the pepperoni and the meltiness of the cheese to create the eyes and a subtle ‘yikes’ expression. 

Hope you like it!
Some sketches and color composition
Here are some details
Application examples
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