This is a concept project for a fictional plant-based milk brand. 

The idea was to create a fun and playful lettering that complements the packaging.
There’s a play on words in this lettering - I used “oat” instead of “out” to make it more fun.

I started out the sketching process already thinking about the placement of the product in a way that would draw attention to it.
Having the colors that represent the brand in mind, I decided to go with the last color combination. 
The yellow tone — that's also present in the milk carton — was used to create highlights in the lettering.
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